According to data released by Apple during its lawsuit against Epic Games, more than a quarter of iPhone users migrated to another ecosystem between Q1 and Q2 2020.
As you probably know, the lawsuit between Apple and Epic Games over Apple’s infamous 30% commission is still ongoing. On this subject, the court would have found a compromise on this Apple Tax. A compromise that could allow app developers to offer another payment solution than that of the Apple brand.
Of course, this legal battle is also an opportunity to discover certain data that had remained secret until then. And precisely, according to information released by the Cupertino company during the trial, we learn that between 12 and 26% of iPhone users have changed ecosystem, and therefore smartphone, between the third quarter of 2019 and the third quarter of 2020.
Thus, at the end of 2019, 19% of iPhone owners switched to Android or another ecosystem. A figure increased to 26% between the first and the second quarter of 2020. It is also interesting to see that these users have decided to migrate to other skies a few weeks before the official presentation of the iPhone 12, in early October 2020.
Also read: Google pushes iPhone users to switch to a Pixel with a banana
A migration to Android caused by several factors
According to our colleagues from the Android Authority site, several reasons can explain this phenomenon. In the first place, the economic difficulties caused by the Covid-19 pandemic may have pushed these users to switch to Android devices that are cheaper than iPhones.
However, several weeks after the official launch of the iPhone 12, users’ “loyalty” to iPhone has climbed to 88%. Little wonder, when you consider that the iPhone 12 is the best-selling smartphone in 2021, far ahead of the Galaxy S21. According to Neil Shah, vice president of research at Counterpoint Research, people usually switch smartphones when they find attractive offers.
The prohibitive prices of the latest iPhones involved
“Many iPhone users have kept their phones for longer, and when they are ready to upgrade, they find that the prices of the new flagship iPhones go up. Thus many users who do not have the means and who find an interesting offer from an operator or an equipment manufacturer are likely to change supplier ” he assures.
In addition, he clarifies that many iPhone owners have second-hand or refurbished smartphones, which can spoil the user experience in the long run. Fact, “when they need to upgrade, they are also likely to drop out of the iOS ecosystem ”, he specifies.
“It also happens that some Android users have switched to an iPhone, but failed to get used to the user interface or felt claustrophobic coming from an open system like Android. They can then choose to go back and exit iPhone ”, he concludes.
Source : Android Authority et Android Central