The giant of music streaming in turn walks on the beds of Clubhouse. After Facebook and its Lives Audio Rooms, but also Twitter and its Spaces, Spotify on Wednesday launched Greenroom, an online audio discussion platform.
The application was built thanks to the acquisition, at the end of March, of the specialist in audio shows Betty Labs. The latter is at the origin, in particular, of the Locker Room platform, which organizes live audio exchanges on sports-related subjects and served as the backbone of Greenroom.
A scalable offer
The functionalities of Greenroom are very similar to those of the successful Clubhouse application. Any Greenroom user can join a chat room but also create their own forum open to the public. Audio content creators can also record all or part of a conversation and add it to a pre-recorded program.
Spotify has also provided for a discussion moderation system, which it has not specified. “Greenroom’s offering will continue to evolve as we learn more about what creators and listeners want from their live audio experience,” the Swedish group said in a blog post.
In parallel with the launch of Greenroom, Spotify announces the establishment of a fund in support of creators. The Spotify Creator Fund, will be open during the summer and will help them monetize their work.
18 million downloads
In this competitive market, Spotify has the advantage of being already identified as an audio platform, through music and more recently podcasts, which makes it a natural destination for many Internet users. They will also be able to have direct access to Greenroom using their Spotify credentials.
In the wake of podcasts, “live audio”, which includes live conferences, broadcasts, or conversations between Internet users, has been on the rise for about a year, driven by the Clubhouse application.
Its valuation has increased forty-fold in less than a year. The young Californian shoot is now worth $ 4 billion. Since December, the latter has been downloaded more than 18 million times, according to the specialized site AppMagic.