Aude Skorodensky has just been appointed Marketing Director of Continental France for the tires activity. His arrival comes shortly after the merger of the tourism and truck activities into a single division.
Aude Skorodensky took up his duties as Marketing director of Continental Tires France the May 10 latest. This arrival comes at a time when activities related to light vehicles and PL tires have been grouped withina single Tires Business Unit. This new division therefore deals with different markets, with private and professional clients. Aude Skorodensky’s mission will therefore consist in supporting this reorganization, in particular by developing a complete offer for the customer, whether in BtoB or BtoC. The new marketing director comes from the world of video games, since she has worked in this sector for more than 10 years. She notably went through Skeleton as Brand Manager, then by Ubisoft as Business Development Manager and finally by RS Components as Brand Manager then Marketing Manager.
Develop customer relationship
The arrival of Aude Skorodensky corresponds to Continental’s new strategy, which wishes to put the customer at the center of its concerns. “My experience in the video game industry, both as a professional but also as an enthusiast has allowed me to create differentiating, strong and engaging customer experiences for the user by taking into account his needs and his desires. It is this challenge that drives me today, as the Continental group has strengthened its strategy around customers and users ” she emphasizes. This orientation is accompanied by a sustainable development approach. “As part of its vision for 2030, the group also wants to make strong commitments on sustainability issues, another subject that is close to my heart. Today, it is necessary for all companies to measure their impact on society and the environment, and I am convinced that these issues are very much in line with the expectations of our consumers ” adds the marketing director.