He left the reins of the business to his eldest son in 2018.
(illustration) (AFP / STEPHANE DE SAKUTIN)
Bruno Bich, son of the founder of the French giant of pens, lighters and razors, and former CEO of the company, died on Sunday at the age of 74, Bic announced in a statement on Monday, May 31.
Son of Marcel Bich, the founder of the group, Bruno Bich had held various positions in the company before leading it for thirteen years, from 1993 to 2006. He remained until 2018 chairman of the group’s board of directors. He even took over as CEO from 2016 to 2018, after the surprise departure of then CEO Mario Guevara.
In 2018, at almost 72 years old, he left the reins of Bic to his eldest son, Gonzalve Bich, whom he had been preparing for years for his succession. Bruno Bich had notably worked on the development of Bic in North America, a market that has become key for the company.
This father of three children was also administrator of many schools and educational establishments such as Harlem Academy. He was also at the origin of the Bic Contemporary Art Collection, recalls Bic. Last year, Bic suffered a 16.5% drop in turnover, to 1.6 billion euros, under the effect of the pandemic. For several years, Bic has also had to deal with an erosion in sales of razors.