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Faced with pressure from Beijing on digital, LinkedIn leaves China

Faced with pressure from Beijing on digital, LinkedIn leaves China
Faced with pressure from Beijing on digital, LinkedIn leaves China

After 7 years on Chinese territory, and a stripped-down version of certain social features, LinkedIn is throwing in the towel. An app called InJobs will replace the social network.

It was the last American social network operating in China. LinkedIn, under the leadership of the computer giant Microsoft, announced this Thursday, October 14, the cessation of its activities in China by the end of the year. A choice guided by “A difficult operating environment” and “More stringent compliance requirements”. LinkedIn also explains that, later this year, InJobs, a new standalone employment app for China, will be launched. A service that will not include a social feed or the ability to share publications or articles, features that have not met with the expected success on the Chinese version of the service. The company will however continue to work with Chinese companies, but focusing on employment.

Launched in February 2014, the Chinese-style LinkedIn had to contend from its inception with some constraints related to the demands of the Chinese government on Internet platforms and a delicate relationship with freedom of expression. “While we have had success in helping Chinese members find jobs and economic opportunities, we have not been as successful in the more social aspects of sharing and staying informed”, explains Mohak Shroff, vice president of engineering at LinkedIn.

Xi Jinping puts pressure on digital giants

Like other digital platforms, LinkedIn has been affected by the government’s recent strategy, which intends to reinstate the values ​​of the regime in the minds of digital giants: the fight against the unlimited collection of user data, against monopoly practices … The reverse The medal is a host of new rules for users, especially minors: age control by facial recognition, prohibition of online gaming at night, or time limit for certain apps.

Finally, remember that only LinkedIn has managed to maintain activity in China, even modest, until then. The other American social networks, Facebook and Twitter, are quite simply banned.

Source

Faced pressure Beijing digital LinkedIn leaves China

 
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