World Milk Day: the African market full of promise.

Every year, World Milk Day is celebrated on June 1 to disseminate activities related to the milk industry and milk production around the world. It was established by the Food and Agriculture Organization of the United Nations (FAO) to recognize the importance of milk as a universal food.

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Indeed, milk has always been a healthy drink because of its high concentration of nutrients. Milk is an incredible source of many healthy nutrients like magnesium, calcium, riboflavin, vitamin A, folate, vitamin D, protein, healthy fats, etc. It provides instant energy to the body as it contains high quality protein including essential amino acids and unnecessary fatty acids. The importance of this day is to educate the public about all aspects of natural milk, such as the origin, nutritional value of milk and its products and its economic importance around the world.

In a context marked by a very volatile world market and dominated by players and countries with significant competitive advantages, the improvement in the price competitiveness of African milk could ultimately result in a drop in the price of African milk linked to increasing levels of production and productivity. However, in general, additional protection in the face of low-cost imports of milk powder, and in particular of re-fattened milk powder, appears to be a necessity to allow direct actions to support the African milk sector and promote its products to be fully effective. Other tools can be used to improve price competitiveness and are worth examining and comparing. The use of trade policy tools appears to us to be more effective than the reduction in VAT on dairy products other than milk powder. It also makes it possible to generate budgetary revenues that can be used to support local sectors or support the most vulnerable consumers (additional income, vouchers).

Also, the promotion of products from the sector should aim in particular to guarantee a clear indication of the ingredients and in particular of the milk powder on the packaging and to frame the images and names used on the packaging and in the advertising messages on the radio and on television, to create and promote a public label at the level of the States of our continent to facilitate the choice of consumers, to promote products made from local milk in schools in urban and rural areas and via large information campaigns public, and strengthen consumer associations.

World Milk Day is the best time for us to think about the health and nutrition of milk. It is a rich natural source of calcium which builds bone and protein, which is good for healthy muscles and fighting hunger.

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World Milk Day African market full promise

 
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