Promotion of the anti-Covid vaccine – Video clips do not please our readers

Promotion of the anti-Covid vaccine – Video clips do not please our readers
Promotion of the anti-Covid vaccine – Video clips do not please our readers

Video clips do not appeal to our readers

Only 8% of respondents to our online survey find the new campaign aimed at young people convincing.

Patrick Monay

Posted today at 12:19

Videos focusing on the self-deprecation of young people to encourage them to be vaccinated against Covid? The new campaign of the Federal Office of Public Health (OFSP) undoubtedly has the merit of originality, but it is hardly unanimous. To the doubts of communication experts questioned Tuesday by us, is added a deep skepticism on the part of our readers. The probe (not representative) carried out on our digital media reveals this unambiguously.

The question asked was: do these humorous clips sound convincing to you? Not at all, decide 45% of the approximately 500 participants. In the camp of the disappointed, they are still 31% to choose the less scathing option (Bof…).

Only 8% of respondents say they are seduced by this operation launched on social networks.

It should also be noted that 13% of the readers who took part in this probing believe (another answer suggested) “that vaccination should not be promoted among young people”. The share of “no opinion” on this question is only 3%.

Patrick Monay has been head of the Swiss section since 2012. He has covered the news of the French-speaking cantons since 2012. Born and domiciled in Valais, he joined the local editorial staff of 24heures in 2000, where he worked on the Riviera and in the Chablais.

@PatrickMonay

Posted today at 12:19

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