Faced with the covid crisis, tourism professionals in the Canary Islands of Tenerife have managed to adapt thanks to digital tourism.
The Canary Islands and especially that of Tenerife have seen their attendance drop by nearly 80% since the health crisis. Usually 1.5 million tourists roam the islands each year. Tourism professionals have succeeded in reinventing themselves by focusing on teleworking. It is a new economic vector that is set to become widespread in the Mediterranean: digital tourism.
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With the crisis, hotels have experienced occupancy rates of barely 10%. Over the months, a new niche has partly compensated for this deficit, that of teleworkers who have come to seek an idyllic setting for their professional activity.
Like Tiziano Dondi, the HRD of the management of the city of Rome who manages to manage all the planning of the technical staff of the city who works on the water network of the Italian capital. He mainly came “for the quality of the climate and above all to have a little more tranquility. In Rome we felt oppressed by the health crisis, it is very burdensome to live on a daily basis“. A way for him also to benefit from a little more freedom than in Italy where everything is less accessible given the sanitary measures and restrictions.
Tariffs and offers adapted to this new clientele
Hotel structures have become acclimatized to this new demand, for example by making the Wi-Fi network more efficient. The price ranges have also evolved in response to demand (60 euros per night for a 4-star hotel) or by creating coworking spaces.
In this way, digital nomads manage to transport their office to the sun while benefiting from a compatible time zone and a quality climate.
Few holidaymakers but teleworkers “we give them a special price according to the different requests, length of stay … A la carte options to provide them with the best possible environment. We have to reinvent ourselves for this new clientele who are not there to do tourism but to work“according to Monica Benaroch, assistant manager of Hotel Playa las Américas.
As for Audrey Ariane, web translator, who initially was on vacation for surfing, she chose to stay there to telecommute “teleworking has become an obligation following the various restrictions … it is a freedom but also associated with a certain discipline and it is above all a choice of life … we combine security and freedom“.
The government of the Canaries has launched numerous promotional campaigns to attract this new market that is digital tourism and ensure that it lasts beyond the crisis.
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This is the subject of this magazine produced in collaboration with several television channels from the Mediterranean basin.
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