House of Suntory Whiskey introduces Yamazaki® 55 Years Old (TM) to global travel retail

Chicago (ots/PRNewswire) The House of Suntory today made an extremely limited number of the highly limited Yamazaki 55 whiskey available to travel retailers around the world. It is available for a suggested retail price of $ 60,000.

The Yamazaki 55 was bottled in 2020 and is the oldest edition in the history of the House of Suntory. It pays tribute to the founding family of Japanese whiskey and celebrates the Japanese Showa era of the 1960s.

The Yamazaki 55 is available in selected stores in the global travel industry in London, Paris, Hainan, Hong Kong, Taipei, Amsterdam, Seoul, Delhi, Istanbul, Dubai and Singapore.

Beam Suntory is donating USD 5,000 per bottle from this year’s 100-bottle collection, totaling USD 500,000, to the White Oak Initiative, an organization committed to the long-term sustainability of American white oak forests.

Yamazaki 55 is a blend of valuable single malts, the components of which were distilled in 1960 under the supervision of Suntory’s founder Shinjiro Torii and then matured in Mizunara barrels. In 1964 they were then distilled by Suntory’s second master blender Keizo Saji and then matured in white oak barrels.

Shinji Fukuyo, fifth generation chief blender at Suntory, worked closely with the third generation master blender Shingo Torii. Their signature art of blending has spawned the Yamazaki 55’s extraordinary depth, complexity, and wisdom.

The result: The whiskey is characterized by a deep amber color and a robust aroma that is reminiscent of sandalwood and well-ripened fruits, sweet, slightly bitter and woody on the palate and slightly bitter, but still sweet and rich in the finish.

Manuel González, Marketing Director GTR at Beam Suntory said: “We are very proud to offer travelers something as unique and exclusive as the Yamazaki 55, the House of Suntory’s oldest product integrated promotional campaign. We are committed to the growth of travel retail by expanding our innovative offerings and offering our customers the best premium shopping experience. “

“Yamazaki” is engraved in calligraphy on each crystal bottle, the age is accentuated with gold dust and protected with varnish. The neck of the bottle is wrapped in handmade Echizen Washi paper and tied with a Kyo Kumihimo cord, a traditional handicraft from Kyoto. Each bottle is packed in a bespoke box made from Japanese Mizunara wood coated with Suruga lacquer.

Photo – https://mma.prnewswire.com/media/1667197/YAMAZAKI_55.jpg

Inquiries & contact:

020 3588 9782

 
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