Glenfiddich is the first partner to sell rare whiskey through NFT with BlockBar, the world’s first direct-to-consumer NFT platform for wine and spirits products

Miami (ots/PRNewswire)The groundbreaking offering combines a physical and digital marketplace and enables consumers to directly purchase, authenticate and redeem a limited edition Glenfiddich 1973 46 year old single malt Scotch whiskey that has been stored in an Armagnac cask for 21 years

Glenfiddich, the world’s most award-winning single malt Scotch whiskey brand, has partnered with BlockBar, the leading non-fungible token (NFT) marketplace for luxury wine and spirits products, to bring a series of 15 limited edition liquor NFTs to the Bring to market. Each NFT corresponds to a physical, extraordinary bottle of a 1973 46 year old Armagnac Cask Finish single malt Scotch whiskey sold by Glenfiddich.

The tokens are offered exclusively through BlockBar’s innovative NFT platform, which enables Glenfiddich to digitize exclusive spirits products and sell them directly to consumers as NFTs, be it for personal consumption, for collecting or for investment purposes. With the purchase of the NFT, the buyer can then become the owner of the real physical product represented by the NFT, with the NFT serving as a digital receipt confirming the buyer’s possession and the authenticity of the product. The buyer has the option at any time to resell or transfer the NFT via the BlockBar platform or to redeem it for the physical version. The benefits of buying don’t stop there; BlockBar is also responsible for storing the product and delivering it to the buyer upon request.

Commenting on the partnership, Doug Bagley, Chief Commercial Officer of William Grant & Sons: “Glenfiddich continues to push the boundaries of whiskey innovation, and that mindset carries over to the partners we work with. We are proud to have them Being the first luxury liquor brand available on BlockBar at the time of launch. BlockBar adds a higher level of authenticity to our brand through its proprietary NFT platform and creates an elite club of respected collectors with whom we would like to develop long-term relationships. “

By leveraging BlockBar’s state-of-the-art NFT platform to purchase Glenfiddich whiskey, shoppers can rest assured that their accounts will not be compromised and their NFTs will not be stolen as the tokens are powered by FireBlocks digital asset custody and compliance infrastructure. Technology protected by Chainalysis.

“This is an exceptionally rare specimen from 1973 Glenfiddich, a 46 year old whiskey that has been stored in an Armagnac cask for more than two decades and which is a suitable spirit for the introduction of Glenfiddich’s first and exclusive NFT release on BlockBar,” comments on Glenfiddich Malt Master, Brian Kinsman.

The first series of Glenfiddich NFTs will be launched on October 19, 2021 on a first come, first served basis. Buyers can buy the NFTs from BlockBar using Ethereum (ETH) or by credit card.

“BlockBar values ​​transparency, authenticity and quality assurance, and our partnership with Glenfiddich, the pinnacle of high-end spirits, is the perfect partner to start our mission to connect the physical and digital worlds of luxury,” said Dov Falic , CEO of BlockBar. “We are very proud to offer the first fully authenticated platform for direct sales of wine and spirits through an NFT marketplace. This is an exciting and meaningful time for the crypto, NFT and luxury wine and spirits” Community, and we can’t wait to announce many more exclusive releases in the near future. “

Notes to the editors

Tasting Notes: 70cl bottle with 43.9% ABV, presented in a bespoke crystal carafe from Baccarat.
colour
Autumn gold
Nose Sublime, rich and lusciously fruity. Dark fruits, such as plums and figs, are complemented by sensational sweet syrup notes that have the incomparable influence of long storage in
Reflecting ex-Armagnac butts.
Taste Very deep and rich with a lot of tannin and strong oak notes, which are overlaid by an elegant vanilla sweetness that comes from his years in American oak.
Finish
Exceptionally long and sweet with a hint of oak.

Information on Glenfiddich

Family-run since 1887, Glenfiddich is the world’s most awarded single malt scotch whiskey. In the summer of 1886, our founder, William Grant, set out to fulfill his lifelong ambition and create “the best dram in the valley”. With the help of his seven sons and two daughters, William built his distillery in one year. Their hard work was rewarded on Christmas Day 1887 when the first drop of alcohol flowed from the small copper stills. William named his distillery Glenfiddich, Gaelic for “Valley of the Deer”. Today, over 130 years later, Glenfiddich is one of the few single malt distilleries that is still fully family owned and our whiskey has become the world’s most award-winning Scottish single malt whiskey, a true reflection of that Passion, integrity and innovative spirit that have passed through generations
were passed on.

Information about BlockBar:

Founded by the principles of America’s largest duty free retailer, BlockBar is the world’s leading NFT marketplace, bringing consumers and collectors together with luxury wine and liquor brand owners by providing the ability to exchange NFTs for unique physical wine and exchange liquor products. BlockBar was founded by Falic Group, the owners of Duty Free Americas and founders of Paneco, the largest e-commerce platform for spirits in Israel and Singapore. The Falic Group noticed consumer problems and evaluated the pre-orders in the duty-free liquor boutiques. They saw the opportunity in the market and decided to bring BlockBar to the market. BlockBar’s proprietary platform enables consumers to purchase asset-backed NFTs directly from the brand owners themselves. BlockBar’s proprietary smart contracts verify authenticity, and partnerships with leading cyber and crypto security companies ensure that transactions are fully protected and transparent. Consumers can trade directly with the brands and no longer have to worry about authenticity or storage.

Media contact for Glenfiddich:
Charlotte Unsworth
Global Luxury PR and Partnerships Manager, WG&S
[email protected]

Jacqui Rivers
Campaign Director, Mission
[email protected]

Media contact for BlockBar:
Cody Bryan
Account Supervisor, Mission
[email protected]

Video – https://mma.prnewswi
re.com/media/1658456/Glenfiddich_BlockBar.mp4

Logo – https://mma.prnewswire.com/media/1657866/B lockBar_Logo.jpg

Inquiries & contact:

Cody Bryan
609-408-2437

 
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