(ETX Daily Up) – Building on a partnership spanning more than a decade, Emmaüs Solidarité and L’Oréal are once again joining forces to open the doors of a very first space of beauty and well-being for people in a precarious situation. Nestled in an accommodation center in the 10th arrondissement of the capital, the shop will provide hygiene and beauty products, but also care, to encourage reconstruction and resocialization through self-esteem.
Take care of your body to promote self-esteem, and improve your physical and mental health. This is what motivated the opening of this space entirely dedicated to beauty and well-being, initiated by Emmaüs Solidarité and L’Oréal, which is aimed at all people in precarious situations, with guidance from a social worker, in Paris and Ile-de-France. Installed on the ground floor of a residential center in the 10th arrondissement managed by Emmaüs Solidarité, this space aims, through a program based on self-esteem, to participate in the fight against exclusion.
“We are happy to contribute, through this partnership with Emmaüs, to supporting people in precarious situations. This is the very meaning of our profession, beauty: to restore confidence and recreate self-esteem. Diversity, inclusion, attention to the people around us are values that drive us every day and I hope that this initiative will lead to others, ”said Hervé Navellou, CEO of L’Oréal France in a press release.
Self-esteem, social bond, and reconstruction
This solidarity space dedicated to beauty will offer various hygiene products such as shower gels, shampoos, hair masks, deodorants, or even perfumes, which will be delivered to the people concerned via a voucher system, just like the products of beauty such as hair color, essentials for the face, or even makeup. In addition to providing these essentials, for both women and men, the shop will also house a treatment area and offer group workshops.
With this place, Emmaüs Solidarité and L’Oréal intend to achieve a triple objective: to promote self-esteem, essential to rebuild and improve mental health, but also to encourage resocialization, and recreate links while working on communication with others.
“These treatments are absolutely essential because they promote the reintegration process by restoring the image and self-esteem. Reclaiming one’s body and one’s image, learning to take care of oneself, promoting self-confidence, are the objectives of the ‘Well-being and self-esteem’ workshops “, indicates Bruno Morel, Managing Director of Emmaüs Solidarité.